That's really not fair. I mean, no one likes to be called a Dummie. But admit it, we've all picked up one of those books in the hopes that some long sought after skill could finally be ours. The genius of the "Dummies" books is that they start at the beginning. So in that spirit I did a short podcast for all those business owners who aren't ready to hire their first strategic planning expert. They don't want to jump in with both feet. They just want to start at square one. Well in the strategic planning world square one is occupied by something called a strategic agenda.