Joey Brannon, CPA
Joey started Axiom in 2005 with a vision to help small, family-owned businesses achieve their goals. Many business owners lose sight of the dreams they had on day one, and reconnecting them with that vision is the first part of the process. A small business owner at heart, Joey understands the struggles, frustrations, joy, and accomplishment that come from running a company focused on serving others.
With over 20 years of small business experience, Joey brings both financial discipline and creative strategic thinking together in one process. At the outset, he helps companies build practical strategic plans for growth. And then, he engages with the leadership team to execute those plans. Along the way, he coaches business owners and their direct reports through tough decisions and setbacks. And he celebrates the wins and accomplishments with the team.
Clients cover a range of industries and geographic markets. Over 80% of Axiom's clients have a second or third generation involved in the business. Joey works with these families to extend the reach of their mission and legacy. This often involves helping parents determine when the next generation is ready to take over but also entails helping parents let go of the reigns and pass the baton without sacrificing the culture they've worked so hard to build.
Joey is a Florida native and has been married to Josie since 2000. They have three children: Andrew, Lance, and Anelise. They are actively involved in their church and in the surrounding community. Joey’s current and prior board service include The Manatee County Family YMCA, Parenting Matters, Realize Bradenton, Marriage and Family Works, The Lakewood Ranch Business Alliance, The Early Learning Coalition, and The Family Partnership Center.
Industry Experience
Construction
Custom Home Building
Health Care
HVAC
Plumbing
Roofing
Insurance
Restaurants
Property Management
Real Estate Development
Real Estate Brokerage
IT Services
Public Accounting Firms
Marine Manufacturing
Industrial Equipment Sales and Service
Pest Control
Retail
Education / Credentials
Covenant College, BA
University of South Florida (5th yr)
Certified Public Accountant (FL)