84: Niching Your Product or Service
In this week's podcast, Joey Brannon and Cameron Earhart talk to Kyle Klement, a marketing and branding expert from Saint Petersburg, FL.
A large focus of the conversation is based on “niching your product or service”. Kyle helps answer questions like, "When should you niche down?", "What's the process for creating a niche?", and "How do you create a niche offering as an additional revenue stream?"
Kyle, an entrepreneur to the core, explains how he balances staff, keeps from getting pigeon-holed, and more in relation to his two firms Klemtek Media and The Vet Marketing Firm.
We also look back at how Kyle got started as an entrepreneur, with his first business, a bounce house rental service. He shares the lessons he learned along the way and how they helped shape him into the business owner he is today.
We finish the podcast talking about online reputation management. Kyle explains the importance of Google Reviews and how he works with his clients to put together plans to grow their online presence. He also discusses SEO and the importance of ranking on the first page of Google.
References to tools and resources from this podcast episode: