Podcast
46: Business as Ministry (Grow with Purpose Chapter 10)
Small businesses growing with purpose often change the world in more lasting and meaningful ways than any church program, nonprofit, government institution, social club, volunteer group, or grassroots movement.
42: Customers Are Real People (Grow With Purpose: Chapter 6)
Up to this point, we have been focusing on the processes that cultivate success within a business. But sooner or later, the desire for growth must shift from inside processes to outside sales. This chapter walks you through sales and marketing and gives you insight on how to best interact with your market according to your values.
41: Create the Playbook (Grow With Purpose: Chapter 5)
Small businesses and large ones often struggle with basic business systems and processes. The playbook is our answer to the old SOP manual. It doesn’t have to be hard to put together, but more importantly, it is an essential part of creating a predictable and repeatable experience for customers.
40: Customers Come Second (Grow With Purpose: Chapter 4)
If you want to grow your business, you will have to delegate much of the day-to-day operations, even management to others. Yet somehow the delusion persists that putting customers first is the way to grow. It’s not. By leapfrogging your team members and focusing on customers, you create a disconnect that virtually ensures you will not build a scalable business.