Podcast
42: Customers Are Real People (Grow With Purpose: Chapter 6)
Up to this point, we have been focusing on the processes that cultivate success within a business. But sooner or later, the desire for growth must shift from inside processes to outside sales. This chapter walks you through sales and marketing and gives you insight on how to best interact with your market according to your values.
40: Customers Come Second (Grow With Purpose: Chapter 4)
If you want to grow your business, you will have to delegate much of the day-to-day operations, even management to others. Yet somehow the delusion persists that putting customers first is the way to grow. It’s not. By leapfrogging your team members and focusing on customers, you create a disconnect that virtually ensures you will not build a scalable business.