Podcast
26: Show Me the Money - Cash Strategies
Businesses spend lots of time working on strategies for operations, customer service, sales...you name it. But how often do they have explicit strategies for CASH? Without cash, your mission is put on hold. In this episode, Axiom founder Joey Brannon talks about the handful of cash strategies that can improve your overall business.
25: Time Management Boundaries for Bosses
When it comes to time management, the boss sets the tone. Even the best time manager can become frustrated and unproductive under a boss that doesn't respect boundaries and can't understand the role he or she should be playing in the organization.
24: People-Process-Product
People-Process-Product is a mantra hitting prime time on CNBC's show The Profit. But how do the 3 P's fit into business strategy?
23: Vertical Integration in Small Business
Vertical integration is most often associated with Fortune 500 companies than with small businesses. But there are cases where vertical integration is a viable part of a small business growth strategy. In this episode Joey outlines the situations that might green light a vertical integration strategy and provides some real life examples.
22: The Different Roles of Owner and Operator
Understanding the difference between owner and operator roles and the necessity of switching hats is key to business growth.
21: Note Taking Workflow, Etc.
The Axiom podcast is back after taking a few months off. In this episode, Joey talks about what has been happening in the time since our last episode, and what to expect over the next month. He also shares part of his note taking workflow and why it is so important to what he does every day.
20: Make A Decision (Any Decision)
strategic plan provides the security that allows them to make more decisions, knowing that even a bad decision will be detected and corrected before it can do too much damage.
19: Highest and Best Use
The six stages of leadership growth, and how a business owner's highest and best use changes at each stage.
18: The Ten Worst Things About Family Business
The common mistakes and missteps when family and business intersect and how to overcome them.
17: The Ten Best Things About Family Business
They can be the best and the worst places to work. This week, we focus on the 10 best things about family businesses. This list takes on the topic from both perspectives. You may be the founder bringing children into the business, or you might be thinking about accepting an offer from "Pop" to run the show. Either way, this episode covers the things you don't want to miss about running and being a part of the family biz.
16: Marketing Demystified
Marketing is one of those words that conjures up images of Madison Avenue wizards capable of coming up with the perfect copy with a cigarette in one hand and a martini in the other. Marketing strategy is considered beyond the reach of the average small business owner. In this episode, we strip away all the BS and get to the nuts and bolts of effective marketing inside small companies.
15: How to Prune Your Way to Business Growth
Pruning is a necessary part of growth. It is true in life and it is true in business. But very few businesses build a pruning cycle into their growth plans. In this episode, we talk about what to prune and how to do it. It's not just customers, although that is a big part of the pruning process. Pruning needs to be applied to every part of the business for it to remain thriving and healthy.
14: Finding and Hiring “A Players”
You need "A Players" to grow year over year and you must have them in order to accomplish extraordinary things.
13: Candor and Culture
Top-performing companies are often described as candid places to work. Team members share open and honest discussion with little posturing or hidden agendas. Building candid conversations into the culture of your organization is necessary if your team is to accomplish anything larger than the individual efforts of one superstar. In this podcast, we talk about what this conversations look like, the situations where you can expect them to show up spontaneously, and how to leverage those situations into a long standing culture shift.
12: Evangelical Receptionist
Your receptionist is the most important employee in the company. Building internal and external culture around the customer experience.
11: Fear of Growth
Do you know what to do to grow your business? Most business owners do. But they haven't done it. They can't do it. They don't know why they can't. They just haven't. In this episode, Joey tackles the problem of getting out of the rut and starting to grow again. He tells you how to do it and gives you three things you can do to get your mojo back. Eminently practical this is the secret sauce for getting back on the growth train.
10: Constrained Creativity
Creativity is often perceived to be the domain of those who accept no limits, who attack the canvas unfettered, who pound out page after page in an unbridled response to the inner muse. But perception is not reality. Creative solutions are most often found within the boundaries of very real constraints. In the real world, these constraints are the fuel that drives our creative engine. Without them, we wander aimlessly. With them, we focus on energy and come up with astounding solutions, designs and insights.
8: The 800 Pound Gorilla in Strategic Planning
Strategic planning is fun. Implementation, not so much. When it comes to getting the plan underway, most companies fail to face down the 800 pound gorilla in the room. You know the moment if you have witnessed it. Leaders suddenly become very interested in their shoes and find it hard to speak. What is the gorilla? What do you do to face it down? This episode is all about making progress, good or bad, with your strategic plan.
7: Task Management for Teams
Teams should not have a centralized task management system. Why not? In this episode, Joey talks about the pros and cons of centralized systems and what you will be trading if you opt for a system designed around the company's needs.